Useful fundraising information
Here are practical, proven fundraising tips and creative ideas for people taking part in a charity walking event—whether it’s a 5K walk, a multi-day trek, or a virtual challenge.
Start with a strong story
People donate to people, not just causes.
- Explain why you’re walking (personal connection, challenge, or passion).
- Share who the charity helps and how donations are used.
- Be genuine – short and heartfelt beats long and formal.
Use the Challenge to Your Advantage
The Kent Charity Trek isn’t “just a walk” – it’s a real endurance event.
Highlight:
- The distance you’ve chosen (e.g. 25km / 50km)
- The terrain (hills, countryside, long hours on your feet)
- The commitment (training, time, effort)
Example wording:
“I’ll be walking 25km across Kent’s countryside to raise money for [charity]. It’s a tough challenge, but worth every step.”
Tip: Open with a clear ask
“I’m walking the Kent Charity Trek to support [cause], and I’m aiming to raise £500.”
Set a clear, achievable goal
Choose a specific fundraising target (e.g., £300, £750, £1,000).
- Break it down:
“If 30 people give £25, I’ll hit my goal.” - Update supporters when you reach milestones—they love progress.
Make it local and personal
People love supporting something close to home.
- Mention Kent landmarks or countryside on the route
- Appeal to local pride: friends, neighbours, colleagues
- Post in local Facebook groups or community pages (where allowed)
Idea:
“Support a local walker taking on the Kent Charity Trek!”
Training updates = Fundraising content
Turn training into storytelling.
Post:
- Weekend training walks in Kent
- Blister/boot photos (people relate!)
- Weather challenges
- Step counts or elevation gains
Tip: Always end posts with
“If you’d like to support me, here’s my fundraising link…”
Use Social Media strategically
Don’t just post once – post consistently.
Content ideas:
- Training photos or short videos
- Countdown posts (“10 days to go!”)
- Progress thermometers
- Thank-you shoutouts (tag donors if appropriate)
- Event-day updates and finish-line photos
- Follow Kent Charity Trek on facebook and Instagram – share our posts with your own personal message
- Tag your charity and Kent Charity Trek in all your posts, this will help reach a wider audience
Tip: Make donating easy—always include the direct link.
Social Media Post Templates (Feel Free to Copy)
Announcement post:
I’ve signed up for the Kent Charity Trek and will be walking [distance] km to support [charity]. Training has begun and I’d be so grateful for any support 
[link]
Progress post:
Training walk done! Another [X] km in the legs for the Kent Charity Trek 
Thank you to everyone who’s donated so far — I’m getting closer to my target!
[link]
Email and message personally (this works best)
A personal message beats a mass post every time.
- Start with close friends and family.
- Send short, warm messages via email, WhatsApp, or text.
- Follow up once (politely!) if they haven’t responded.
- Add a banner and link to fundraising page to your email signature
Example:
“Hi [Name], I’m taking part in the Kent Charity Trek for [cause]. It would mean a lot if you could support me – any amount helps.”
Distance-based fundraising ideas
Perfect for this type of trek:
- Sponsor a kilometre (e.g. £5–£10 per km)
- Pick a mile — donors choose a mile and you dedicate it to them
- Milestone rewards (photo or shout-out at every 10km)
Engage with your chosen charity
- Ask your charity to share your story either on social media or in newsletters
Keep asking (It’s not awkward!)
- People expect to be asked for charity.
- Many just need a reminder.
- Every ask is an opportunity for someone to help.
- Final push:
Ask your workplace
Many people forget this step!
- Check if your employer offers matched giving.
- Ask to share your fundraiser with your colleagues and wider business.
Thank people (publicly and privately)
Gratitude builds momentum.
- Send quick thank-you messages.
- Post updates like “Thanks to your support, I’ve raised £___!”
- After the walk, share photos and a final thank-you.
Event day boost
- Post live updates during the walk.
- Share tired-but-smiling selfies 😄
- Add a “last push” donation ask before the finish.
After the trek
- Share your photos, finish time and experience.
- Thank your supporters
- Show pride – you’ve earned it!
- Show the impact:
“Together we raised £1,200 – thank you for making this possible.”